Lifestyle Brand Lab.
Ideas tested. Growth built.
Lifestyle Brand Lab combines owner-level commercial strategy, digital products and experiences to help hospitality businesses grow. My proposal is that LBL and KB Comms add weight to each other’s offers through our complementary experience, credibility and networks — actively recommending one another and looking for new business together.
Two independent freelancers. Stronger offers, a wider network and a shared approach to winning work — Lifestyle Brand Lab × KB Comms, not a new joint agency. We would agree scope, responsibilities and fees for each project.
A NOTE TO KARA · FROM MARTYN MILFORD“Kara — your social media, content and communications expertise complements my background as a global director of sales & marketing / commercial director, working with owners and asset managers on strategy and growth. I think our combined experience, credibility and relationships could give both of our offers more weight. Rather than only teaming up when a brief arrives, we could actively recommend working together, make relevant introductions and seek out new business jointly — while keeping our own businesses and clear roles.”
More weight behind each offer.
We would each bring complementary experience, credibility and relationships to the other’s proposition. LBL adds owner-level commercial strategy, asset positioning and digital product creation to a communications brief. KB Comms adds social media, content, PR and audience expertise to a commercial or development brief. Clients could access a broader offer without either of us becoming a new agency.
Recommend. Introduce. Pursue together.
We would actively recommend collaboration where it adds value, introduce one another to relevant contacts and identify opportunities across both networks. For suitable prospects, we could approach the client together and shape a joint proposal — from a new opening to a digital experience or concept test. Each of us would lead our own expertise, with responsibilities and commercial terms agreed for the brief.
Where Commercial, Creative & Cultural Intersect.
Growth Partnerships
Two independent freelancers add weight to each other’s service offerings through complementary experience, credibility and networks. We would actively recommend collaboration, make relevant introductions and seek new business together. LBL leads owner-level commercial strategy and digital build; KB Comms leads social, content and communications. Growth experiments are one way we could deliver that combined offer — not the only reason to collaborate.
From owner strategy to digital experience and market response.
Three ways we could work together.
A hotel launches a bookable wellness weekend.
An independent hotel wants to combine rooms, dining and local wellness partners into a new experience, starting with a limited pilot rather than a permanent programme.
Commercial strategy & digital build
- Shape the offer with the owner: audience, package, pricing and contribution target.
- Find suitable experience partners and agree the commercial model with the hotel.
- Build a digital experience page with a booking or enquiry journey; review pilot sales, costs and operational fit.
Social, content & communications
- Develop the story, launch messaging and social content around the experience.
- Coordinate relevant influencer and PR activity to reach potential guests.
- Track audience response, campaign enquiries and guest feedback.
Combine booking and contribution results with audience feedback; recommend whether to refine, repeat or expand the experience.
London · Marbella · New York · Europe
Recommend Each Other
Bring the other into relevant client conversations, explain the value of our complementary expertise and actively recommend collaboration when it strengthens the brief.
Find New Business Together
Compare opportunities across our networks, make relevant introductions and jointly approach suitable prospects with a stronger combined proposition.
Stay Independent
Keep our own businesses and client relationships. Martyn leads commercial strategy and digital build; Kara leads social, content and communications. Agree scope, fees, handovers and billing per project — not a new joint agency.
Let’s catch up over an online coffee.
WhatsApp me to arrange a time and explore how we could work together.
LIFESTYLE BRAND LAB · PREPARED FOR KARA BUFFREY · KB COMMS